20 Steps to sell your home 
1. MAKE THE MOST OF THAT FIRST IMPRESSION
A well-manicured
lawn and shrubs, and a clutter free porch welcome prospects. So does a freshly
painted or a freshly scrubbed front door. If it's autumn, rake the leaves.
If it's winter, make sure there's no ice on the sidewalk or steps. The fewer
obstacles between prospects and the true appeal of your home, the better.
2. INVEST A FEW HOURS OF FUTURE DIVIDENDS
Here's your chance
to clean up in real estate. Clean up in the bedroom, the bathroom and the
kitchen. If your woodwork is scuffed or the paint is fading, consider some
minor redecoration. Fresh wallpaper adds charm and value to your property.
Prospects would rather see how great your home looks than hear how great it
could look with a little work
3. CHECK FAUCETS AND BULBS
Dripping water rattles the nerves,
discolors sinks and suggests faulty or worn-out plumbing. Burned-out bulbs
leave prospects in the dark. Don't let little problems detract from what is
right about your home.
4. DON'T SHUT OUT A SALE
If cabinets or closet doors stick
in your home, you can be sure they will also stick in the prospect's mind.
Don't try to explain sticky situations when you can easily plane them away.
A little effort can smooth the way towards a closing.
5. THINK SAFETY
Homeowners learn to live with all kinds of
self-set booby-traps: roller skates on the stairs, festooned extension cords,
slippery throw rugs and low-hanging overhead lights. Make your residence as
non-perilous as possible for visitors.
6. MAKE ROOM FOR SPACE
Remember potential buyers are looking
for more than just comfortable living space. They are looking for storage
space too. Make sure your attic and basement are clean and free of unnecessary
items.
7. CONSIDER YOUR CLOSETS
The better organized a closet, the
larger it appears. Now's the time to box those unwanted clothes and donate
them to charity.
8. MAKE YOUR BATHROOMS SPARKLE
Bathrooms sell homes so let
them shine. Check and repair damaged or unsightly caulking in the tubs and
showers. For added allure, use your best towels, mats and shower curtains.
9. CREATE DREAM BEDROOMS.
Wake up prospects to the cozy comforts
of your bedroom. For a spacious look, get rid of excess furniture. Colorful
bedspreads and fresh curtains are a must.
10. OPEN UP IN THE DAYTIME
Let the sun in. Pull back your curtains
and a drape so prospects can see how bright and cheery your home really is.
Be sure your windows are sparkling clean too.
11. LIGHTEN UP AT NIGHT
Turn on the excitement. Turn on all
your lights, both inside and out, when showing your home in the evening. Lights
add color, warmth, and make prospects feel welcome.
12. AVOID CROWD SCENES
Potential buyers often feel like intruders
when they enter a home filled with people. Rather than giving your house the
attention it deserves, they are likely to hurry through. Keep the company
present to a minimum.
13. WATCH YOUR PETS
Dogs and cats are great companions, but not when you're showing your home.
Pets have a talent for getting in the way. Do everybody a favor: keep your
dog or cat outside if you can, or at least out of the way. Also, be sure your
home does not have any lingering pet odors that could make the buyer feel
uncomfortable.
14. THINK VOLUME
Rock 'n roll will never die, but it might
kill a real estate transaction. When it's time to show your home, it's time
to lower the volume on the stereo or TV.
15. RELAX
Be friendly, and don't try to force conversation.
Prospects want to view your home with a minimum of distractions or interruptions.
16. DON'T APOLOGIZE
No matter how humble your abode, never
apologize for its shortcomings. If a prospect volunteers a derogatory remark
about your home, let Deborah handle the situation.
17. KEEP A LOW PROFILE
Nobody knows your home as well as you do, but Deborah knows the buyers. She
know swhat they need or what they want. Deborah will have an easier time articulating
the virtues of your home if you stay in the background.
18. DON'T TURN YOUR HOME INTO A SECOND-HAND STORE
When a prospect comes to view your home, don't distract them with offers to
sell your furnishings. You may lose the biggest sale of all - your home.
19. DEFER TO EXPERIENCE
When prospects want to talk about price,
terms and conditions, or other real estate matters, let them speak to the
expert, Deborah Kurtz. That's when a good agent earns his or her pay by putting
highly effective negotiating and training techniques to use.
20. HELP Deborah
Deborah will have an easier time selling your
home if showings are scheduled through the agent's office. You'll also appreciate
the results. If a prospect contacts you directly, get their name and number
and give it to Deborah.
Deborah Kurtz 403-667-7355(SELL)
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©2001 Deborah Kurtz Real Estate Agent